Revere Clinics
ROAS: Average return on ad spend across paid campaigns.
Rise in monthly treatment enquiries: More consultations booked from the same budget.
Lower cost per enquiry: Continuous refinement of audiences, keywords and creative.
Click-through rate: Treatment-led ads drawing far more clicks from the same searches.
The Ask
Revere Clinics, a doctor-led dermatology and aesthetics clinic, engaged Berkeley Health to lead its paid advertising across Google and Meta. The clinic’s treatments were in high demand, but its advertising was not delivering the volume or quality of enquiries the team needed to keep consultation diaries full.
The brief was to rebuild the clinic’s paid media from the ground up: restructure the account, cut wasted spend, and build campaigns that reliably turned budget into booked consultations, with clear reporting the clinic leadership could trust.
The Challenge
Aesthetics and dermatology are among the most competitive categories in paid search. Revere Clinics’ existing campaigns faced several structural problems:
- Broad, overlapping ad groups that bid on generic terms and drained budget on searches that never converted.
- Generic creative that treated every treatment alike, rather than speaking to the specific concern behind each search.
- Rising cost-per-click across the market, which made inefficient campaigns progressively more expensive to run.
- Limited conversion tracking, meaning decisions were being made on clicks rather than consultations.
Berkeley Health was brought in to rebuild the account around profitability rather than traffic.
The Berkeley Health Solution
Berkeley Health rebuilt Revere Clinics’ paid media around the treatments and patients most likely to book.
Account Restructure & Keyword Strategy
We rebuilt the campaign structure around individual treatments, including skin resurfacing, Morpheus8, rosacea and facial treatments, with tightly themed ad groups and extensive negative keywords to strip out wasted spend. Budget was concentrated on the searches with genuine booking intent.
Creative Built for Skin Concerns
We developed ad creative and copy that speaks to the concern behind the search, from pigmentation and scarring to rosacea and skin laxity. Distinct messaging per treatment improved relevance, click-through and quality scores, which in turn lowered costs.
Landing Journeys & Conversion Tracking
Every campaign pointed to a focused landing journey with a single clear next step, and we implemented full conversion tracking so every enquiry could be attributed back to the keyword, ad and audience that produced it.
Continuous Optimisation & Scaling
Weekly optimisation cycles tested new creative, audiences and bids against cost per booked consultation. Winning variations were scaled while underperformers were cut quickly, compounding efficiency over time.
Platforms Leveraged
- Google Ads – Search campaigns, keyword strategy and bid management.
- Meta Ads Manager – Paid social creative, audiences and retargeting.
- Conversion tracking – End-to-end attribution from click to consultation.
- Landing page optimisation – Focused journeys designed to convert.
Results
The rebuilt account transformed the performance of Revere Clinics’ paid media:
- 6.7x ROAS: A strong, consistent return across paid campaigns.
- 110% rise in monthly treatment enquiries: Consultation diaries stayed full without increasing budget.
- 37% lower cost per enquiry: Efficiency gains from tighter targeting and stronger creative.
- 2x higher click-through rate: Treatment-led creative resonating across search and social.
Revere Clinics now runs one of the most efficient paid media accounts in its category, with every enquiry tracked back to the campaign that produced it.
