Circle Care Clinics
Lead volume: Growth in monthly enquiries following the launch of the new website.
ROAS: Paid campaigns now returning six times ad spend.
Conversion rate: More visitors becoming enquiries after the redesign.
Locations: The clinic has grown to three locations.
The Ask
Circle Care Clinics, a multi-location medical clinic, engaged Berkeley Health to rebuild its digital presence from the ground up. The clinic’s existing website was holding the business back: it was difficult to update, light on content, and gave patients little reason to enquire.
The brief covered the full journey: a completely new website, comprehensive content creation, and paid advertising campaigns that would work hand in hand with the new site to grow lead volume across the clinic’s specialities.
The Challenge
Circle Care Clinics’ digital presence was limiting growth in several ways:
- An outdated website that was slow, hard to navigate and did not reflect the quality of the clinic’s care.
- Thin service content that left patients’ questions unanswered and gave search engines little to rank.
- Paid campaigns pointing to generic pages, so clicks from interested patients rarely became enquiries.
- Fragmented lead capture, with no consistent enquiry flow or tracking across specialities.
Berkeley Health was brought in to deliver a complete rebuild covering strategy, design, content, development and campaigns.
The Berkeley Health Solution
Website Strategy & Structure
We began by mapping the clinic’s services into a clear site architecture, defining the journey every type of patient would take from first visit to enquiry. Each speciality received its own focused section built around the questions patients actually ask.
Design & Content Creation
Berkeley Health designed a clean, modern website that feels calm and clinical while remaining warm and approachable. We wrote the site’s content in full: 40+ service pages of clear, search-optimised copy that answers patient questions and invites enquiry.
Development & Launch
We developed the complete website with fast page loads, responsive layouts and a simple, consistent enquiry flow. Every form and call-to-action connects to a single lead journey, so no enquiry is lost and every lead can be attributed to its source.
Paid Campaigns & Measurement
With the new site live, we launched paid campaigns that point to the new service pages rather than generic landing pages. Full conversion tracking ties spend to enquiries, allowing budget to be shifted continuously toward the specialities and campaigns that deliver the best return.
Platforms Leveraged
- Strategy – Site architecture, audience journeys and content planning.
- Web design & development – The complete website, built to convert.
- Content production – 40+ pages of original, search-optimised service copy.
- Google Ads & conversion tracking – Campaigns and attribution tied to enquiries.
Results
The new website and campaigns transformed Circle Care Clinics’ lead generation:
- 10x lead volume: Monthly enquiries grew tenfold following the launch of the new website.
- 6x ROAS: Paid campaigns now return six times their spend.
- 2.4x conversion rate: A far greater share of visitors now become enquiries.
- 40+ service pages: A content foundation that keeps compounding through search.
Circle Care Clinics now has a digital presence that matches the quality of its care, and a marketing system that turns every click into a measurable enquiry.
